Pricing

The Behavioral Lab participates in providing data for studies conducted by Wharton and non-Wharton Penn faculty and outside grants and contracts awarded to Wharton and non-Wharton Penn faculty.  Expense information for these services are provided below. This price list does not reflect Penn overhead for outside grants and contracts.  For faculty of other universities, government or private sector studies, please contact Kate Kelley for additional pricing information.

On-Campus Panel (50 minute sessions)

$25 per participant (includes $10 incentive, and 2 – 3 research assistants)

On-Campus Panel (25 minute sessions)

$15 per participant (includes $5 incentive, and 2 – 3 research assistants)

Online Sample (commercial panels)

$8 per completed survey (15 minutes maximum, general US adult population of internet users)

Online Sample (commercial panels)

$10 – $50 per completed survey (15 minutes maximum, special populations, international, etc.)

Online Sample (Amazon Mechanical Turk)

$4 per completed survey (15 minutes maximum, general US adult population of internet users)

Eye-tracking (on-campus panel in campus lab, 25 minute sessions)

$100 per participant (includes $5 incentive and 2 – 3 research assistants)

Eye-tracking (field study, 25 minute sessions)

$150 per participant (includes $5 incentive and 2 – 3 research assistants)

NOTE:  Above prices assume standard software, materials, and procedure training for research assistants.  Non-standard requirements are priced separately on an individual basis.