In the News

Want More Women Candidates? Ask Employees for More Referrals

A Wharton paper found that increasing referral targets prompted employees to look beyond their first choices, bringing more women into the recruitment pipeline.

When Do Teams Outperform Individuals?

New Wharton research suggests decades of conflicting evidence can be explained by one overlooked factor: the task itself.

Can Hedging Make You a Better Communicator?

Hedging can make us less persuasive, but new research from Wharton’s Jonah Berger shows how communicators can use hedging to their advantage.

Would You Trust AI for Ethical Advice?

Most people would not prefer to take ethical advice from a computer, but a new Wharton study shows how attitudes change when users see how good AI guidance can be.

How a ‘Confirmation Nudge’ Can Make Customers Buy More

A simple “confirm or switch” prompt can push customers to buy more — but it can also drive some away, new Wharton research shows.

How AI is Reshaping Human Intuition and Reasoning

Researchers Gideon Nave and Steven Shaw explore how AI is being integrated into human decision-making on Knowledge at Wharton’s podcast, Ripple Effect.

Celebrating 20 Years of the Wharton Behavioral Lab

Nestled in Steinberg-Dietrich Hall is a world-class facility for Wharton’s researchers. Founded 20 years ago, the Wharton Behavioral Lab (WBL) is a vital resource for doctoral students and faculty investigating how and why people make decisions.

Wharton Behavioral Lab builds back study participation numbers after drop due to COVID-19 pandemic

The WBL’s participant pool has grown by 500% over the past three years, showing a rebound from a decline in involvement due to the COVID-19 pandemic.

Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104

Email: Wharton Behavioral Lab