Advisory Board

The Advisory Board includes leading behavioral science faculty from across the Wharton School.

These scholars offer guidance, advice, and review large proposals along with the faculty director of the WBL.

Maurice Schweitzer

Cecilia Yon Koo Professor
Professor of Operations, Information and Decisions

Faculty Director of the Behavioral Lab

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Andrew Carton

Associate Professor of Management

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Judd B. Kessler

Assistant Professor of Business, Economic and Public Policy

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Cait Lamberton

Alberto I. Duran President’s Distinguished Professor
Professor of Marketing

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Michael Platt

James S. Riepe University Professor
Professor of Marketing
Professor or Psychology
Professor of Neuroscience

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Joseph Simmons

Professor of Operations, Information and Decisions

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