The Advisory Board includes leading behavioral science faculty from across the Wharton School.
These scholars offer guidance, advice, and review large proposals along with the faculty director of the WBL.
Cecilia Yon Koo Professor
Professor of Operations, Information and Decisions
Faculty Director of the Behavioral Lab
James S. Riepe University Professor
Professor of Marketing
Professor or Psychology
Professor of Neuroscience
Connect with Us
Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104