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Information for Prospective WBL Panel Members

The WBL is currently running on-campus studies in our newly renovated location in Steinberg-Dietrich Hall, Suite 400, to the right of Joe’s Cafe. 

We are now paying at an increased rate of $10 for up to 30 minutes, and $15 for up to an hour!

To join the WBL as a participant, please Register to Participate! Please be sure to complete the Prescreen questions on Sona so that you can sign up for studies.

Participants are paid via Virtual ClinCard (a platform similar to Venmo and Paypal) at a rate of $10.00 for 30 minutes and $15 for 60 minutes for on-campus studies and $2 to $6 for remote studies. Payment is determined by session length.

In order to receive payment in any WBL study you must complete the required tax documentation and have a US social security number.

US citizens must complete Form W-9 available here: W-9 Form

Foreign nationals – Non resident aliens must complete W-8BEN available here: W-8BEN

Completed forms can be submitted to our secure network.

By joining the panel, you are agreeing to maintain the integrity of the research by completing all answers honestly and to the best of your ability. Please note that you can only participate once in any given session and may not be eligible for all sessions due to researcher specifications.



What is the Wharton Behavioral Lab (the WBL)?

The Wharton Behavioral Laboratory (WBL) provides a variety of services that support data collection for behavioral research on business-related topics. The primary goal is to enhance the research productivity of Wharton faculty by minimizing the operational costs, both time and money, of conducting research. The primary services provided are maintaining and updating facilities, recruiting participants, handling administrative tasks, and staffing for a state-of-the-art experimental research laboratory that is a shared asset for all faculty and students doing behavioral research. It contributes to Wharton’s reputation for excellence in academic research and enhances Penn’s ability to attract and retain the very best scholars.

Where is the Wharton Behavioral Lab?

In the basement of Steinberg-Dietrich Hall, to the right of Joe’s Cafe.

Steinberg-Dietrich Hall, Suite 400

3620 Locust Walk

Philadelphia, PA 19104

What types of studies does the WBL run?

The WBL runs a large variety of studies. Most on-campus studies involve the use of a desktop computer and a questionnaire. Since the pandemic, we have been seeing an influx of more interactive and complex studies as researchers come up with innovative ideas. The WBL has also added a new feature, remote sessions, in which we send a survey or Zoom link directly to you. While the specific details of the studies are not available on our website once posted, you will be informed about the type of study and asked to give consent prior to each.

Studies can involve group work, conversations, negotiations, eating/drinking, estimations, presentations, heart-rate variability, EEG, facial expression analysis, and much, much more!

Who can participate?

Anyone who is 18 years of age or older and has a valid photo I.D.

How much will I get paid for my participation and how do I ensure that I qualify for payment?

Payment is based on the length of the study. Participants qualify for payment if they have submitted a W-8/W9 tax form with a social security number. A participant must submit a tax form to receive payment. Participants are paid via Virtual ClinCard at a rate of $15.00/hour for on-campus studies and $2 to $6 for remote studies.

What are my responsibilities?

As a participant you must agree to the following responsibilities.

  1. You must have only one account. If you would like to change your email, please alert the lab admin or email Those with multiple accounts will be suspended. Those creating multiple accounts to get around banning or screening will be reported to the Office of Student Conduct and will be automatically banned from future participation in the lab.
  2. You can do a given study only once.
  3. You must arrive on time to your appointment. Sessions begin 5 minutes after the established start time.
  4. If you cannot make your appointment, you must cancel your scheduled session. Please contact if you need help cancelling your session.
  5. Give the experiments complete attention. Users caught cheating, not following instructions, or otherwise not completing their assigned studies will be suspended and prohibited from further participation.
  6. Fill out the W8/W9 accurately. Those falsifying information will be reported to the Office of Student Conduct and will be automatically banned from future participation in the lab.

How do I contact the WBL?

The quickest and easiest way to contact us is by email,

I cannot make my session. What should I do?

We understand that life happens. Please log into your account and cancel your participation. If it is too close to the session start-time to cancel, please email and let us know. Please note that excessive no-shows and/or cancellations will result in account suspension.

Why are studies not showing up on Sona?

Please be aware that many of our studies need specific types of participants (e.g., women only) and most studies cannot use people who have previously participated in similar studies. Therefore, not everyone qualifies for all of our studies. It is important to keep your profile updated and accurate at all times to ensure you are in the correct demographic. The Sona Prescreen questions determine your eligibility.

Are these studies safe? Will I be exposed to anything harmful?

All of the studies run in the lab are approved by the Office of Regulatory Affairs, the Institutional Review Board. The mission of the IRB is:

  • To promote the rights and welfare of human research participants
  • To facilitate excellence in human research by providing timely and high quality review of human research
  • To provide professional guidance and support to the research community

Will my participation be confidential?

When you sign up for the WBL, you will be assigned a Lab ID. This code will be your identifier for all studies. These Lab IDs allow us to make payments and keep track of sessions while retaining participant anonymity. Your personal information is never shared with the researcher, so all studies are kept confidential.

The W-8 and W-9 tax forms are sent to the university Individual Disbursement Services Office (Franklin Building, 3451 Walnut Street). These forms are printed and never kept digitally.

Lab Location and Directions

Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104

Note: Suite 400 is on the lower level, to the right of Joe’s Cafe

Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104

Email: Wharton Behavioral Lab