The Wharton Behavioral Lab (WBL) provides world-class support to help Wharton faculty and students investigate fundamental questions about how people think, act, and make decisions. The WBL staff, technology, and lab space enhance the productivity of scholars at Wharton by recruiting participants and running experiments.
2021 WBL Summary
0
Published Articles
112 Working Papers
0
Active Researchers
53 Faculty, 18 Students
0
Academic Departments
Mktg, Mgmt, Oid, Bepp,
Lgst, Real, Risk, Hcmg, & Pysch
On Campus Studies
♦ 81 Sessions
♦ 11,967 total participants
♦ 62% decrease in completed studies
Specialized Panels
♦ 3,184 studies
♦ 1,013,425 total participants
♦ 16% increase in completed studies

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WBL News
Who Are the Most Trustworthy? The Guilt Prone
What Time of Day Affects Shoppers’ Appetite for Variety
Truth or Lies? How a Question Is Phrased Can Make a Big Difference
Connect with Us
Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104