The Wharton Behavioral Lab

The Wharton Behavioral Lab (WBL) provides world-class support to help Wharton faculty and students investigate fundamental questions about how people think, act, and make decisions. The WBL staff, technology, and lab space enhance the productivity of scholars at Wharton by recruiting participants and running experiments.

2021 WBL Summary

Published Articles

112 Working Papers

Active Researchers

53 Faculty, 18 Students

Academic Departments

Mktg, Mgmt, Oid, Bepp,
Lgst, Real, Risk, Hcmg, & Pysch

On Campus Studies

♦ 81 Sessions

♦  11,967 total participants

♦ 62% decrease in completed studies

Specialized Panels

♦ 3,184 studies

♦ 1,013,425 total participants

♦ 16% increase in completed studies

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WBL News

Who Are the Most Trustworthy? The Guilt Prone

What Time of Day Affects Shoppers’ Appetite for Variety

Truth or Lies? How a Question Is Phrased Can Make a Big Difference

Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104

Email: Wharton Behavioral Lab