The Wharton Behavioral Lab (WBL) provides world-class support to help Wharton faculty and students investigate fundamental questions about how people think, act, and make decisions. The WBL staff, technology, and lab space enhance the productivity of scholars at Wharton by recruiting participants and running experiments.
The WBL is now paying all studies at increased rates of $15/hour and $10/30 minutes!
2024 WBL Summary
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Published Articles
90 Working Papers
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Active Researchers
54 Faculty, 23 Students
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Academic Departments
Mktg, Mgmt, Oid, Bepp, Lgst
On Campus Studies
♦ 111 Sessions
♦ 11,634 completed surveys
Specialized Panels
♦ 1,684 studies
♦ 753,764 total participants
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WBL News
Who Are the Most Trustworthy? The Guilt Prone
What Time of Day Affects Shoppers’ Appetite for Variety
Truth or Lies? How a Question Is Phrased Can Make a Big Difference
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Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104