Wharton Behavioral Lab

The Wharton Behavioral Lab (WBL) provides world-class support to help Wharton faculty and students investigate fundamental questions about how people think, act, and make decisions. The WBL staff, technology, and lab space enhance the productivity of scholars at Wharton by recruiting participants and running experiments.

2020 WBL Summary

0
Published Articles

105 Working Papers

0
Active Researchers

54 Faculty, 15 Students

0
Academic Departments

Mktg, Mgmt, Oid, Bepp,
Lgst Real, Hcmg, & Pysch

On Campus Studies

♦ 154 Sessions

♦  31,864 total participants

♦3% decrease in completed studies

Specialized Panels

♦ 2752 studies

♦ 1,126,793 total participants

♦ 74% increase in completed studies

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WBL News

Who Are the Most Trustworthy? The Guilt Prone

What Time of Day Affects Shoppers’ Appetite for Variety

Truth or Lies? How a Question Is Phrased Can Make a Big Difference

Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104

Email: Wharton Behavioral Lab