Papers Published in 2008

Bolton, Lisa E., Americus Reed II, Kevin G. Volpp, and Katrina Armstrong (2008), “How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?”, Journal of Consumer Research, 34 (5), 713-726.
Huang, Yanliu and J. Wesley Hutchinson (2008), “Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising,” Journal of Consumer Research, 35 (June), 98-118.
Hui, Sam K., Yanliu Huang, Edward George (2008) “Model-based Analysis of Concept Maps in Marketing”, Bayesian Analysis, 3 (3), 2008, 479-512.
Miller, E. G., B. E. Kahn and M.F. Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (5), 635-648.
Redden, Joseph (2008), “Reducing Satiations”, Journal of Consumer Research, 34 (5), 624-634.
Schweitzer, M. & Gibson, D. (2008). Fairness, feelings, and ethical decision making: Consequences of violating community standards of fairness. Journal of Business Ethics, 77, 287-301.
Small, D.A. & Simonsohn, U. (2008). “Friends of victims: Personal experience and prosocial behavior,” Journal of Consumer Research, 35, 532-542.
Verona, Edelyn, Naomi Sadeh, Steve Case, Americus Reed II and Amit Bhattacharjee (2008), “Self-Reported Use of Different Forms of Aggression in Adolescence and Young Adulthood: Validation and Correlates.” Assessment, 15 (4), 493-510.

Wharton Behavioral Lab
Steinberg Hall – Dietrich Hall
3620 Locust Walk
Suite 400
Philadelphia, PA 19104

Email: Wharton Behavioral Lab