Papers Published in 2009

Berger, Jonah and Gael Le Mens (2009), “How Adoption Speed Affects the Abandonment of
Cultural Tastes,” Proceedings of the National Academy of Sciences, 106, 8146-8150.
Chen, Yuxin, Yogesh Joshi, Jagmohan S Raju and John Zhang (2009), “A Theory of Combative Advertising,” Marketing Science, 28 (1), 1-19.
Deng, Xiaoyan and Barbara E. Kahn (2009), “Is Your Product on the Right Side? The ‘Location Effect’ on Perceived Product Heaviness and Package Evaluation,” in press at the Journal of Marketing Research.
Drèze, Xavier and Joseph C. Nunes (2009), “Feeling Superior: The Impact of Loyalty Program Structures on Consumer’s Perceptions of Status,” Journal of Consumer Research, forthcoming.
Gong, M., Baron, J. and H. Kunreuther. 2009. “Group Cooperation Under Uncertainty”. Journal of Risk and Uncertainty, 39(3): 251-270.
Kim, B. Kyu & Gal Zauberman (2009), “Perception of Anticipatory Time in Temporal Discounting,” Journal of Neuroscience, Psychology, and Economics, 2, 91 – 101.
Redden, Joseph P. and Stephen J. Hoch (2009), “The Presence of Variety Reduces Perceived Quantity,” Journal of Consumer Research, in press.
Reed II, Americus, Joel Cohen, and Amit Bhattacharjee (2009), “When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation.” Chapter to appear in Handbook of Brand Relationships, Eds.Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, M.E. Sharpe, Inc.
Sela, Aner, Jonah Berger, and Wendy Liu (2009), “Variety, Virtue, and Vice: How Assortment Size Influences Option Choice,” Journal of Consumer Research, 35(3), 941-951.
Simonsohn, U. (2009) “Direct-Risk-Aversion: Evidence from Risky Prospects Valued Below Their Worst Outcome” Psychological Science, V20(6) p.686-692
Small, D.A. & Verrochi, N.M. (in press). “The face of need: Facial emotion expression on charity advertisements.” Journal of Marketing Research.
Small, Deborah A. and Nicole Verrochi (2009), “The face of need: Facial emotion expression on charity advertisements,” Journal of Marketing Research, 46 (December), 777-87.1)
Zauberman, Gal, B. Kyu Kim, Selin Malkoc, and James R. Bettman (2009). Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences. Journal of Marketing Research. 46 (4), 543-556.
Zauberman, Gal, Rebecca. K. Ratner, & B. Kyu Kim (2009), “Memories as Assets: Strategic Memory Protection through Avoidance and Acquisition,” Journal of Consumer Research, 35 (February).

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