About Us

Brain ImageSince 2005, the Wharton Behavioral Lab (WBL) has provided faculty and doctoral students with dedicated research environments in which to test their theories on business-related topics.  The primary goal is to enhance research productivity by minimizing operational costs, in both time and money.  The Behavioral Lab accelerates faculty exploration of business-related issues in two ways:  by providing the latest tools and learning technologies for behavioral and experimental studies and pooling resources across virtually all Wharton behavioral researchers to substantially lower operational costs.  These hallmarks of the Behavioral Lab help to expedite both faculty research and the application of that research.