Papers Published in 2025

Arnett, R.D., Lee, S., Hewlin, P. (in press). A curation approach to minority identity: The costs of combining identity manifestation and suppression. Administrative Science Quarterly.

Bastani, H., Bastani, O., & Sinchaisri, W. P. (2026). Improving human sequential decision making with reinforcement learning. Management Science, 72(1), 733-755.

Boghrati, Reihane and Jonah Berger, “What Leads to Longer Word of Mouth Discussion?” Forthcoming, Journal of the Association for Consumer Research.

Cascio-Rizzo, Giovanni Luca, Jonah Berger, and Mi Zhou (2025), “Talking with Your Hands: How Hand Gestures Influence Communication,” Forthcoming, Journal of Marketing Research.

Chae, Rebecca, Kaitlin Woolley, and Marissa A. Sharif (2025) , “Give me a Break! Categorizing Tasks:Surrounding Breaks Reduced Rumination and Improves Task Performance,” Journal of Experimental Psychology: General, forthcoming.

Ciulli, R., Lamberton, C., & Meyer, R., “Worthy of Your Binge: How Media Momentum Drives Satisfaction in Clumped Consumption.” Reject and resubmit at the Journal of Consumer Research – in preparation for resubmission at the Journal of Consumer Research.

De Freitas, J., O─ƒuz-U─ƒuralp, Z., U─ƒuralp, A. K., & Puntoni, S. (2025). AI companions reduce loneliness. Journal of Consumer Research, ucaf040.

De La Rosa, W., Christopher J. Bechler, Hal E. Hershfield, Gwen Rino, Ryan Hatch, Chris Chan, and Eric Giannella (2026), “Improving Income Reporting: The Importance of Accounting for Mental Representations in Income Elicitation,” forthcoming Management Science.

De La Rosa, W., Silverman, J., Sussman, A. B., Rino, G., Dorie, V., Hell, M., Giannella, E., & Dillman, L. (2025). Using Expenditure Reframes to Increase Interest in Claiming Government Benefits. Journal of Marketing, 0(0). https://doi.org/10.1177/00222429251356992

Duckworth, A.L., A. Ko, K.L. Milkman, J.S. Kay, E. Dimant, D.M. Gromet, A. Halpern, Y. Jung, M.K. Paxson, R.A.S. Zumaran, R. Berman, I. Brody, C.F. Camerer, E.A. Canning, H. Dai, M. Gallo, H.E. Hershfield, M.D. Hilchey, A. Kalil, K.M. Kroeper, A. Lyon, B.S. Manning, N. Mazar, M. Michelini, S.E. Mayer, M.C. Murphy, P. Oreopoulos, S.E. Parker, R. Rondina, D. Soman, & C.V.D. Bulte, A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized, Proc. Natl. Acad. Sci. U.S.A. 122 (13) e2418616122, https://doi.org/10.1073/pnas.2418616122 (2025).

Feinstein, B. D. (2025). Presidential administration and the accountability illusion. Duke Law Journal, 74, 1791-1850.

Gaertig, C., & Simmons, J. P. (2026). Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?. Journal of Consumer Research, 52(5), 1022-1042.

Gandhi, L., Kiyawat, A., Camerer, C., Watts, D. J., & Goldstein, D. G. (2025). Hypothetical nudges provide directional but noisy estimates of real behavior change. Communications Psychology, 3, Article 158. https://doi.org/10.1038/s44271-025-00339-x.

Hu, B., & Simmons, J. P. (2025). Different methods elicit different belief distributions. Journal of Experimental Psychology: General, 154(2), 476-496.

Kirgios, E.L., Susan Athey, Angela L. Duckworth, Dean Karlan, Michael Luca, Katherine L. Milkman, Molly Offer-Westort (2025) Does Q&A Boost Engagement? Health Messaging Experiments in the United States and Ghana. Management Science 0(0). https://doi.org/10.1287/mnsc.2024.04405

Liu, N., Hu, X. E., Savas, Y., Baum, M. A., Berinsky, A. J., Chaney, A. J., … & Stewart, B. M. (2025). Short-term exposure to filter-bubble recommendation systems has limited polarization effects: Naturalistic experiments on YouTube. Proceedings of the National Academy of Sciences, 122(8), e2318127122.

Ludwig, V.U., Prieur, L., Rennie, S.M., Beswerchij, A., Weintraub, D., Berry, B., Wey, J., Candido, K., Platt, M.L. (2025). Synchronous smiles and hearts: Dyadic meditations enhance closeness and prosocial behavior in virtual and in-person settings. Mindfulness, 16:1719-1744.

Mehr, Katie, +Jackie Silverman, Marissa A. Sharif, Alixandra Barasch, and Katherine Milkman (2025) The Motivating Power of Streaks: Increasing Productivity is as Easy as 1,2,3, Organizational Behavior and Human Decision Processes, 187, 104391.

Melumad, S., & Meyer, R. J. (2024). How Listening Versus Reading Alters Consumers’ Interpretations of News. Journal of Marketing Research, 62(2), 342-361. https://doi.org/10.1177/00222437241280068 (Original work published 2025)

Mrkva, Kellen, +Shannon Duncan, Marisa A. Sharif, and ^Stanley Zuo (2025), “Confirmation Choice Architecture: Nudging Consumers with Conditional Opportunities to Switch Subscriptions,” Journal of Consumer Research, forthcoming.

Pink, S. L., Cervantez, J., Kirgios, E. L., Chang, E. H., & Milkman, K. L. (2025). Can stereotype reactance prompt women to compete? A field experiment. Organization Science.

Raj M, Berg JM, Seamans R. The artificial intelligence disclosure penalty: Humans persistently devalue AI-generated creative writing. J Exp Psychol Gen. 2026 Jan 8. doi: 10.1037/xge0001889. Epub ahead of print. PMID: 41505277.

Rocklage, Matt, Jonah Berger, and Reihane Boghrati (2025), “The Trajectory of Confidence: Experience, Certainty, and Consumer Choice,” Forthcoming, Journal of Marketing Research.

Smith, Samantha N., et al. “Which group should I join? Competition drives group selection away from like-minded others.” Journal of Experimental Social Psychology 122 (2026): 104841.

Van Zant, Alex, Jonah Berger, Grant Packard, and Harry Wang (2025), “The Power of Pausing in Collaborative Conversations,” Organizational Behavior and Human Decision Processes, 191, 104455.